Efficient Collaborative Retail Marketing (ECRM) has gone live with the ECRM Content Gateway, a platform designed to provide buyers, sellers, marketers and merchandisers of consumer packaged goods (CPG) and health care products and services with information to help them better compete.
The power of digital technology to shake up existing business models in health care and mass market retailing was a focal point for many of the executives in attendance at last month’s NACDS Total Store Expo in Denver.
Health care software, analytics and payment service provider Emdeon plans to rename as Change Healthcare to better reflect its diverse capabilities and solutions. The company said late Thursday that the rebranding is slated to begin in the fourth quarter of this year.
CVS Health has stepped up efforts to provide telehealth services through pilots with a trio of telemedicine technology companies.
Ateb Inc. this week kicked off its first branding campaign, dubbed “Driving Healthy Outcomes for Patients, Pharmacies and Payers.
