Dollar General helps families stretch holiday budgets with toy deals, new items, and everyday low prices
Retailer welcomes more than 170 seasonal toys with approximately half $10 or less and debuts dedicated $5-and-under toy shelf.
Toys
Circana: U.S. toy industry starts 2026 strong
Adults remain a key driver of growth, with consumers 18 and older accounting for 35% of total industry gains through April.