Novo Nordisk debuts Wegovy pill in first big game ad push
The spot anchors the company’s new “A New Way to Wegovy®” campaign, using humor to reshape weight management talks and challenge the idea that medication is “the easy way out.”
Wegovy
Pill version of Wegovy now at pharmacies nationwide
The 1.5 mg pill is used with a reduced calorie diet and increased physical activity for adults with obesity, or with overweight who also have weight-related medical problems, to help them lose weight and keep it off.
Ro launches Wegovy pill through deal with Novo Nordisk
Ro first integrated directly with Novo Nordisk in April 2025 and has been a key part of the manufacturer's direct-to-patient expansion to date.
Novo Nordisk's Wegovy pill now broadly available across the U.S.
Wegovy pill now broadly available through over 70,000 US pharmacies such as CVS and Costco.
LifeMD teams with Novo Nordisk to launch $299 introductory bundle for self-pay patients prescribed Wegovy
Bundled offer includes Wegovy at $199 and LifeMD’s Virtual Weight Loss Program for a total first-month cost of $299, $599 per month thereafter.