Beyond Gyms: U.S. protein powders go mainstream
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
Wellness
Walmart launches Better Care Services and lowers prices on wellness essentials
Better Care Services connects customers to a network of third-party providers for urgent care and behavioral health.
The CPG Guys: 2025 Review and 2026 Predictions
With NielsenIQ’s Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder.
Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
North America leads global $8.4 billion wellness boom
Beauty care, alternative medicine, and anti-aging solutions drive U.S. wellness spending as consumers pursue holistic physical, mental, and aesthetic well-being.
U.S. weight loss supplement market surges
The weight loss supplement market is rapidly growing due to rising obesity and health awareness, with North America accounting for over 40% of the global market.
NIQ: U.S. beauty sales surge
The U.S. beauty market is expanding quickly, with online sales rising by 21 percent, according to NIQ’s latest State of Beauty report.
Smart rings drive surge in US fitness tracker spending
Circana reports an 88% jump in sales, with younger consumers leading adoption
FMI Report: Shoppers Link Eating Well to Health and Well-Being
For grocers, the trend underscores the demand for fresh, healthy, and convenient products that support both physical and mental well-being.
From gut health to hair growth: Walmart expands wellness offerings
“We want to ensure customers have access to whatever they want whenever they want, either in-store or online.”