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NEW YORK — Target Corp. officially opened on Friday its new store in the Kip’s Bay neighborhood of Manhattan. The outlet is the retailer’s fifth small-format store in Manhattan and its 78th store in the greater New York area.
(Photo credit: Andy Cavallaro)
The Kip’s Bay store is about 21,000 square feet in size and employs about 80 team members. The store has a curated assortment of apparel, home and decor products and other essentials, as well as health, personal care and beauty products. There is a CVS Pharmacy and counter where people can pick up orders that they placed online. The store also has a grocery section with grab-and-go items and fresh produce.
Nationwide, Target is reaching new guests by opening small-format stores in urban areas, dense suburban neighborhoods and near college campuses – places where a full-size Target store may not fit.
Target has committed to investing billions of dollars in its strategic priorities, including opening small-format stores, reimagining existing stores, blending the best of digital and physical shopping experiences, offering ease and convenience through digital enhancements, and introducing new, exclusive brands.
With the addition of the Kips Bay store, Target now operates 95 small-format stores, with a total of 1,851 Target stores nationwide (store count on April 3, 2019). The retailer plans to open approximately 30 small-format stores a year over the next few years.
