NEW YORK – To mark Melanoma Awareness Month, "The Burning Truth: Debunking Myths About the Sun" premieres as a new public health web-series to discuss the importance of sun safety to teens and young adults.
The four-part web series, created by Dr. Whitney Bowe, a renowned board-certified dermatologist and research scientist, alongside three-time Emmy award winning television producer, Fran Brescia-Coniglio, takes viewers on a journey to debunk the surge of false sun safety claims online that put the younger generation at risk – such as DIY sunscreens and claiming to only need SPF on a sunny day. All myths are addressed head on with humor and facts from leading experts, not fear, to engage the core 13-24 aged audience.
This educational series is hosted by Dr. Whitney Bowe, one of the most in demand celebrity dermatologists in the country and the creator of the viral TikTok Skin Cycling phenomenon with over 3.5 billion views, in partnership with her 14-year-old daughter, Maclane, a curious teen who challenges her mom to explain sun & skin facts in an amusing and scientific way.
Joined by top internet personalities including, chef Eitan Bernath, STEM Educator Steve Spangler, and science influencers Kate the Chemist and Ramón Pagán, better known as Glow by Ramón on TikTok - each week will highlight a viral sun safety myth as the team identifies what's fact, what's fiction, and why sun safety matters.
The Burning Truth docu-series is endorsed by IMPACT Melanoma, the nation's leading non-profit dedicated to significantly reducing the incidence of melanoma in the United States and saving lives.
"The Burning Truth supports IMPACT Melanoma's mission and our work with sunscreen and other prevention innovations. Along with a successful Harvard School of Public Health research project that explored teen use of sunscreen, funded by the CDC, there is a greater need of providing evidence-based work in this prevention area."
The series has been produced in partnership with La Roche-Posay to advance sun safety education", as "The Burning Truth" aligns closely to the brand's long-running global public health campaigns focused on sun safety, skin cancer awareness, and the importance of daily, broad-spectrum UV protection.
"At La Roche-Posay, we believe that innovation in skin protection only matters if it is paired with powerful education. While skin cancer is one of the most preventable health challenges, it continues to affect millions annually, and our mission is to close the gap between awareness and life-saving action. We are thrilled to partner with Dr. Whitney Bowe and Fran Brescia-Coniglio to amplify this message and provide the tools for consumers protect their skin. Together, we are determined to transform how people of all ages view sun safety, making consistent protection a universal standard for healthy skin," says Justin Hartman, La Roche-Posay VP of Marketing
Each episode of "The Burning Truth" will be released each week starting May 20, 2026, and available as streaming content on Dr. Bowe's social media platforms.
For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram, TikTok and Twitter @LaRochePosayUSA
