The CPG Guys are joined in this episode by Jordan Rost, Head of Ad Marketing for Roku & Jeff Bustos, SVP of Retail Media Analytics at Merkle. Jeff is a repeat guest on the CPG Guys and had a great conversation on the role of retail media in our industry. This episode focuses on retail media, including new capabilities, our guests' partnerships, and the overall state of retail media research and learnings.
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Here’s what was discussed:
- Jordan, give us the latest - Roku was on this podcast a year ago, what’s changed, what’s new, and how is the world of CTV doing?
2. Jeff, Roku and Dentsu recently revealed research on shoppable TV advertising and whether it drives success for CPG. Does content commerce integration drive engagement for brands?
3. Jordan, you now have a partnership with Amazon. Please tell us all about it and how advertisers can benefit from this partnership, including any metrics or measurements.
4. Jeff, as an expert of retail media measurement, how are you advising all including Roku to innovate metrics and deliver for CPG brands?
5. Jordan and Jeff, are these ads mostly generic or personalized and how are consumers responding to them?
6. Jordan, what role does content provide in engagement and attribution - how do you work with brands in ensuring there is ROI?
7. Jeff, we know price sensitivity is impacting CPG today. How can brands reach the value-driven shopper?
8. Jordan, if a brand hasn’t used CTV before, what’s the best way to give it a try?
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