The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.
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Here’s what was discussed:
- Sarah, what’s the story behind Yoobi? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?
- In your own journey from some of the largest companies and brands to a startup, what’s the biggest change you are experiencing?
- How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?
- How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?
- As a marketer, how do you see AI?
- As a growing brand, how do you balance investments in media versus broader awareness-driving channels?
- How are Gen Z and younger cohorts influencing Yoobi’s product innovation, brand voice, or community building?
- What role does sustainability, inclusivity, or brand purpose play in Yoobi’s DNA?
- What’s your vision for marketing for Yoobi by 2026? What does success look like?
- For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?
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