The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
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This episode is sponsored by Snap Inc.
Fintan answers these questions:
- Fintan, let’s start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?
- You lead global ad partnerships. How do these partnerships shape Snap’s GTM strategy in the broader media ecosystem?
- Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?
- What advice would you offer to agencies seeking to effectively leverage Snap within omnichannel media strategies?
- Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?
- Looking ahead to 2026, what’s your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce media
- Fintan, you’ve seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?
