In the latest episode of the CPG Guys podcasts, hosts Sri Rajagopalan and Peter V.S. Bond are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.
The CPG Guys podcast explores how brands and retailers understand and engage with consumers in-store, online, and everywhere in between. Host Sri Rajagopalan is an icon of the CPG and FMCG e-commerce industry, and host Peter V.S. Bond is a consumer loyalty guru.
In this episode of the podcast, illycaffè's Arcangeli answers these questions among others:
· How does illycaffè ensure a seamless omnichannel experience for its customers?
· How does illycaffè differentiate its digital customer experience from competitors in the market? What have been the successful components of this strategy?
· What emerging digital trends do you believe will shape the future of customer experience in the CPG industry?
Listen to CPG Guys on Apple Podcasts - Please rate and review
Listen to CPG Guys on Spotify
