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MADISON, N.J. — Revive Personal Products Co. is launching a campaign to build awareness of the oral side effects of cancer treatments and position The Natural Dentist Healthy Gums anti-gingivitis rinse as a remedy.
The Wall-to-Wall cancer campaign, announced last week, will generate media coverage that presents The Natural Dentist Healthy Gums as a therapeutic mouth rinse to help cleanse, soothe and heal mouth irritations and sores resulting from chemotherapy and radiation, enabling patients to manage these symptoms and continue their treatment.
Endorsing The Natural Dentist Healthy Gums and being featured in the campaign will be Dr. Susan Calderbank, a prominent dental professional who specializes in serving patients before, during and after cancer treatment.
Calderbank recommends the rinse as part of an oral care regimen for patients undergoing chemo and radiation therapy to cleanse the oral cavity, soothe irritations and help heal mouth ulcers. Infection, due to a compromised immune system, is the biggest risk for such patients, and since the blood vessels are so close to the surface in the mouth, it’s critical that patients maintain oral hygiene to kill any bacteria before they cause an infection, she noted.
To bring The Natural Dentist Healthy Gums directly to patients at the point of care, Revive is partnering with the American Cancer Society’s Hope Lodge. The organization provides cancer patients and their caregivers free lodging and support services in 33 communities nationwide while they undergo treatment. Revive provides The Natural Dentist Healthy Gums samples and coupons in welcome kits and plans to distribute it in patient bathrooms.
Revive also is slated to launch a direct-to-consumer campaign to drive awareness of The Natural Dentist Healthy Gums’ benefits for chemo patients. A social media campaign, #MyBeatCancerFace, will highlight the benefits that chemo patients have received from the rinse by encouraging them to send in their “beat cancer face” pictures to show that they are standing up to the disease and not letting it define them. In addition, pay-per-click and banner advertising will spotlight the problem and present The Natural Dentist Healthy Gums as an effective over-the-counter treatment.
“We feel that it is important to focus not only on the benefits of The Natural Dentist Healthy Gums Mouth Rinse for chemo patients, but also on the strength of those with cancer who keep their concentration on beating the odds throughout everything they are being challenged with,” Revive president and chief operating officer Kelly Kaplan said in a statement.
