HERSHEY, Pa. – The REESE'S and OREO brands are answering fans' call to collab and unite their iconic flavors with not one, but two new products for fans to enjoy. Introducing the REESE'S OREO Cup and the OREO REESE'S Cookie—a two-way delicious mash-up between America's No. 1 Candy and No.1 Cookie.
We've seen the comments and DMs. You've twisted, you've dipped and you've combined the two flavors on social media. The devoted brand fans have been asking for this flavor mashup – mixing and stacking the two flavors together in all kinds of creative and delicious ways. Always committed to delivering bold, exciting snacking experiences, the OREO brand and REESE'S brand knew this request was simply too good to ignore.
"This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for," said Michelle Deignan, Vice President, the OREO brand, US. "At OREO, we're always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE'S brand to deliver the collab of their dreams."
"At REESE'S, we're obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire," said Dan Mohnshine, Vice President, U.S. Confection Marketing, The Hershey Co. "When we heard the incredible demand for a REESE'S and OREO mashup, we knew we had to make magic happen. This isn't just another product launch — it's two legendary brands coming together to create something absolutely unprecedented that'll blow minds and taste buds everywhere."
Each cookie features signature OREO chocolate sandwich cookies filled with a REESE'S peanut buttery creme with OREO cookie crumbs.
The REESE'S OREO Cup will be rolling out at retailers nationwide starting September 2025 and available in King Size, Standard Size and Miniature Cups. The product is the latest, permanent edition to the REESE'S portfolio.
