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EAST HANOVER, N.J. – The RITZ brand announced Thursday the next chapter in a longstanding partnership with Feeding America, the largest domestic hunger-relief organization in the country, to support people facing hunger through the Walmart "Fight Hunger. Spark Change." campaign.
For each specially marked pack of RITZ products sold at Walmart for the month of March, the RITZ brand will donate the monetary equivalent of at least 1 meal* to Feeding America, up to $850K. The RITZ brand has previously donated money and partnered with Feeding America and Walmart through various campaigns. This year, the RITZ brand is excited to partner with Feeding America through the "Fight Hunger. Spark Change." campaign.
"It's an honor for the RITZ brand to continue partnering with Feeding America and Walmart to raise awareness of food insecurity and provide meals to those in need," said Steven Saenen, RITZ Vice President of Marketing.
Now in its 12th year, the "Fight Hunger. Spark Change." campaign has generated more than $206 million and helped to secure 2 billion meals for the Feeding America network of local food banks.
Purchases and donations of participating RITZ products made in store or online are tied to zip codes serving that store's location and go to the local Feeding America partner food bank in that community.
"We are grateful for the continued support of the suppliers who join us in the movement to end hunger," said Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America.
