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VANCOUVER, BC — The Yumy Candy Co.has launched its products into locations across Albertsons stores in California with the intent to launch into additional states and SKUs over the next 12 months. The stores have opted in for a display shipper which showcases a feature stand for the Yumy products, achieving additional floor space and marketing for the brand while achieving a minimum order per store. Shoppers in-store will be able to purchase and enjoy the Yumy Candy products, specifically the Peach, and Strawberry Kiwi and Sour Watermelon bears.
In addition to the Albertson’s location, a portfolio company Pavilions will be rolling out the products as well. Pavilions is a grocery store banner used by Vons, a supermarket division of Albertsons in Southern California. Pavilions markets are more upscale and feature a larger selection of organic food, wine, and other specialty foods. All Yumy products are vegan, low-sugar and gluten-free offering customers a healthier choice to traditional candy. The Company has established this valuable relationship in prediction of a successful launch into other retail chains within the Albertson’s and Safeway group, in California as well as other regions within the United States. The Company aims to increase market share by partnering with this reputable company, which is well known in the grocery industry across North America.
“This is truly a milestone achievement for our company. Being on the shelves of one of the top grocers in North Americaas one of our first retailers is a sign of the strength of the Brand and quality of our products that we have built. We are thrilled to have our products accepted into Albertson’s stores across California as this Segway’s into a larger opportunity with the affiliated retail chains and other regions across the North America” said Erica Williams, CEO of The Yumy Candy Co. “Our sales and distribution partners truly believe our candy products offer a unique value proposition to our customers providing a healthier, better-tasting treat. We continue to see rapid acceptance into retail giants such as Albertson’s, further proving demand for our better-for-you products in the grocery aisle.”
The company’s health and wellness values align with recent ventures of Albertson’s, providing even more room for growth and continued expansion within the chain. Albertson’s recently launched Sincerely Health, a platform built in collaboration with healthcare providers, insurance companies and technology organizations who share a broader purpose to improve the health and well-being of every community they serve. The teams also gleaned valuable insights gathered from over 10,000 customers and associates.
“We are introducing Sincerely Health with a singular intention to improve lives,” said Omer Gajial, Chief Digital Officer and EVP Health at Albertsons Cos. “As a grocery and pharmacy retailer committed to the health and wellness of our communities, we are empowering customers to have a connected and personalized view of their health across food, nutrition, activity, mental well-being and pharmacy services, enabling them to make more informed choices.”
The launch of Yumy Candy products in Albertsons and Safeway stores is just the latest example of the company’s continued growth and expansion. With a focus on innovation and quality, the company is poised to become a leading player in the candy industry.
