NEW YORK — TheraBiogen Inc. has kicked off a radio ad campaign for its TheraMax homeopathic nasal spray brand as part of a comprehensive marketing program.
The company said Tuesday that a 30-second radio spot for TheraMax Cold & Flu began airing in late October and continues to run on two nationally syndicated programs, "The Delilah Show" and "Casey’s Countdown," which air on more than 400 radio stations nationally.
"We are very excited to get started on the first leg of our integrated marketing plan, which will include radio ads, 30- and 60-second television spots, new web content, search engine optimization, and Facebook and Twitter programs.," stated Kelly Hickel, chief executive officer of TheraBiogen.
He added, "We hope to drive sales to retail outlets and our direct marketing partner for maximum product exposure and sell through during the 2011-2012 cold and flu season."
TheraMax nasal sprays are designed to provide relief for allergies, cold and flu symptoms and migraine headaches. The product is available in over 12,000 locations, including Rite Aid, Food Lion, Hannaford Supermarkets, Discount Drug Mart and Big Y Supermarkets.
