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NEW YORK — TheraBiogen Inc., the maker of TheraMax homeopathic nasal sprays for allergy, cold and flu symptoms and migraine headaches, has completed the launch of its Times Square Social Media campaign.
The company said Tuesday that in the effort, more than 200 people chosen at random were encouraged to try TheraMax Cold and Flu, and a reporter shot video interviews with them under the TheraMax billboard. The campaign will continue throughout the season.
The videos from the TheraMax "No Cold Here" Times Square promotion, implemented by MDM Worldwide, were uploaded on the TheraMax Facebook and YouTube pages starting on Jan. 4. On Feb. 1, one grand prize winner will be selected at random to receive a TheraMax customized iPad 2. Others will receive free TheraMax products.
Also, Thera Max’s Facebook, Twitter, and YouTube pages will be used for marketing research, consumer trends and product studies and to engage consumers worldwide.
"We have received outstanding results from this case study, and now we’re excited to see the feedback we receive from our Facebook fans, which will provide valuable marketing trends for TheraBiogen as the company continues to market its products in 2012" commented chief executive officer Kelly Hickel.
