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VERO BEACH, Fla. — IntelliDent has launched the Toothbrush Shield, which the company said creates a new product category in oral care for pharmacies nationwide.
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The Toothbrush Shield |
The E4 Technologies Inc. division said Friday that the Toothbrush Shield "acts like a surgical mask for your toothbrush."
Disposable, breathable and fast-drying, the product is designed to replace the plastic snap-on toothbrush caps that have been proven to trap and breed bacteria, according to IntelliDent. The Toothbrush Shield is made of an antimicrobial, nonwoven material that wicks away moisture from the toothbrush, providing a cleaner, healthier environment for a toothbrush.
IntelliDent said the Toothbrush Shield is laboratory-tested to be a 99.9% effective barrier against bacterial and viral transfer from airborne and surface microbial contact.
The company added that the Centers for Disease Control and Prevention advises against storing toothbrushes in closed plastic containers, since the humid conditions can promote bacterial growth.
"Being a person on the go, I carry my toothbrush everywhere. I knew a plastic cap wouldn’t protect my toothbrush, but couldn’t find an alternative. I also knew I couldn’t be the only one facing this issue," stated Susan Klinsport, chief executive officer of IntelliDent. "Inspired to find a solution, I invented the Toothbrush Shield. Now it’s easy to protect your toothbrush — traveling, at work, at home and everywhere in between."
The Toothbrush Shield is currently available at Walgreens, Walgreens.com, Amazon.com and major pharmacy chains nationwide.
