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EWING, N.J. — Today’s big sexy world is confusing and challenging, resulting in endless questions and making intimate conversations around sex more complicated than ever. Knowing that social norms in today’s sexual landscape are shifting, Trojan Brand Condoms is launching a new campaign reintroducing Trojan Man as the ultimate guide to these changing times.
“Since his introduction over twenty years ago, Trojan Man became famous as this interruptive, gloved hand who showed up with the goods when you really needed him,” said Trojan vice president of marketing, Bruce Weiss. “This led us to ask, who is the man beyond the sleeve? Turns out he’s a sex-positive, sensual adventurer. A modern guy who is open to anything, but always has an eye on protection and shares his knowledge and humor to inspire others.”
As a beacon of sexual curiosities, Trojan Man embodies modern sex while rejecting labels and stereotypes. When people visit him and seek answers to their questions, he offers witty, sex-positive advice and a variety of Trojan Brand Condoms encouraging them to explore with confidence. Ultimately, he helps people realize that no matter what they’re into, there’s never been a more exciting time to enjoy this big sexy world.
The campaign comes at a time when the world truly needs an advocate for safe and pleasurable sexual exploration. After all, one in two sexually active Americans will contract an STI by the age of 25 . In these times, condoms are still the only method of preventing both STIs and unintended pregnancy, and Trojan Condoms are America’s #1 most trusted condom brand.
People can find Trojan Man on TV, see him in their social feeds and even slide into his DMs on Instagram using @TrojanMan. Check out the Trojan Man films at www.YouTube.com/TrojanBrandCondoms.
The Trojan Man campaign has been created in partnership with 72andSunny New York, the brand’s newly-appointed creative agency, and directed by Eric Wareheim of the comedy duo Tim & Eric.
