INDIANAPOLIS — True Rx Health Strategists, an Indiana-based pharmacy benefit manager (PBM) privately owned by a family of pharmacists, has announced the launch of Healthier You, a new clinical care bundle designed to improve patient health outcomes while helping employers manage the rising costs associated with chronic disease.
As obesity and diabetes rates continue to increase, specialty drug spending accelerates, and mental health needs grow, employers are under increasing pressure to deliver better health outcomes without driving up long-term costs. Traditional PBM models were built to process claims—not prevent them. True Rx takes a different approach by identifying health risks early and intervening before they escalate into costly, complex conditions.
Healthier You embodies True Rx’s health innovation approach: pharmacist-led, health outcome-driven programs that combine clinical expertise with personalized care to help prevent complications and reduce long-term health risks. The bundle integrates three proven True Outcomes clinical programs—weight management, diabetes management, and pharmacogenomics medication matching—into a single offering at $5 per member per month, designed to empower individuals to take control of their long-term health. Employers gain predictable costs and measurable results. Employees gain access to one-to-one clinical support that gives them the care they deserve, while improving their health.
"Healthier You is Health Strategist work in action," said True Rx chief executive officer Adrienne Williams LaBorwit. "We're not waiting for a diabetes diagnosis to become a $50,000 complication or for the wrong antidepressant to send someone to the ER. We're stepping in early with pharmacist-led care that's personalized, proactive, and proven to work. We know that lifestyle changes plus the right medication delivers better outcomes. This bundle makes that level of care accessible and affordable for employers of all sizes. It's another way we're changing the world of health care."
Integrated, Outcome-Driven Care at a Bundled Rate
Healthier You combines three high-impact True Outcomes clinical programs into a single, cohesive employer offering available at a bundled rate of $5 per member per month. Each program is also available a la carte.
- (New in 2026) True Outcomes: Weight Management launched this year to deliver individualized care from True Rx clinical pharmacists and registered dietitians and is rooted in the concept of food as medicine. The program includes medication optimization, outcomes tracking, and sustainable lifestyle changes. Designed to reduce reliance on medications like GLP-1s while losing weight, True Rx’s pilot program achieved 6%–15% average weight loss.
- True Outcomes: Diabetes Management empowers employees to actively manage their diabetes through one-on-one collaboration with a clinical pharmacist. Ninety-three percent of participants reach their A1c goal, improving their health while reducing the risk of costly complications like cardiovascular or kidney disease with hospital admission and emergency room visits.
- True Outcomes: Medication Match analyzes 120 genes using pharmacogenomics to help match patients to the right medications across multiple categories, including mental health. True Rx pharmacists review results and monitor prescriptions for genetic compatibility, delivering an average $2,424 in annual medical cost avoidance per engaged patient.
Transforming GLP-1 Access and Affordability
True Rx is also redefining GLP-1 access through a first-to-market PBM collaboration with Waltz Health, an EVERSANA company, that will deliver direct-to-employer pricing on select GLP-1 medications with an in-network solution. Combined with Healthier You’s clinical support, employers gain both cost control and improved outcomes in one of the fastest-growing areas of health care spend.
“We're constantly innovating to give employers what they actually need: healthier employees and costs they can predict. That means developing new clinical programs, leveraging technology where it adds real value, and eliminating the complexity that drives up spending without improving outcomes. At the end of the day, Healthier You is about putting care back in health care," said LaBorwit.
