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TUMS Bourbon Heat takeover brings fans heartburn relief

TUMS gave out free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses

(CREDIT: Cheryl Gerber/AP Content Services for TUMS).

NEW ORLEANS — On Friday, TUMS brought football fans much-needed heartburn relief to fans visiting The Big Easy at an event hosted on Bourbon Street.

Here’s what happened at the TUMS takeover at Bourbon Heat:

• TUMS gave out free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses.

Hourly trivia gave fans the opportunity to win prize bags containing merch, full-sized products and $100 food delivery gift cards.

Attendees had access to fun photo moments and information on how to play the final round of TUMS Fantasy Foodball Pool.

(CREDIT: Cheryl Gerber/AP Content Services for TUMS).

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