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NEW YORK — For the first time ever, Unisom partnered on Monday with fashion designer Christian Siriano, to launch a “Sleeping Beauties” Inspired Capsule Collection to raise awareness around the power of sleep. Models dressed in a custom, sleep-inspired gown designed by Siriano, along with archival pieces, tying into the Reawakening Fashion theme. The models made NYC their own runway and embark on a choreographed walk to iconic NYC locations, where they will “sleep” while brand ambassadors distribute samples, sleep masks, and branded materials.
“Unisom’s mission is to help people get a better night’s sleep, so we were thrilled to partner with Christian Siriano to take part in this unique cultural moment to bring awareness to the beauty and importance of sleep.” – Jodi Mordekai, Senior Brand Manager at Unisom.
“With my busy schedule, I’ve made it a point to perfect my sleep routine to make sure I get a good night’s rest. For anyone who hasn’t quite figured out their own routine yet, Unisom is a great addition as it’s the #1 doctor recommended OTC sleep aid on the market for those who need just a little extra help,” said award-winning CFDA designer Siriano.
