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WAYZATA. Minn. – V&Co. Beauty, an innovator in peptide-infused hair care, is expanding its shampoo and conditioner offerings with three new collections aimed at a broader range of hair types and needs. The products are available at major retailers such as Walmart, Target, Amazon, and CVS.
V&Co. Beauty on Instagram
Building on the success of its March 2024 launch, V&Co. Beauty’s latest expansion introduces the Moisture Collection, Smooth & Shine Collection, and Volume Collection. These new additions join the existing product line, providing consumers with even more tailored solutions for their unique hair concerns. The brand has already earned recognition through prestigious industry accolades, including the Marie Claire Hair Award, SELF Healthy Beauty Award, and the NewBeauty 100 Award. Additionally, V&Co. Beauty’s Curly, Wavy, and Thickening Collections are clinically and dermatologically tested and approved.
Peptides, widely used in skincare and supplements for their proven benefits, are at the core of V&Co. Beauty’s hair care philosophy. The brand’s Proprietary Peptide Blend combines peptides, amino acids, proteins, and vitamins to enhance scalp and hair health, delivering hydration, volume, shine, and strength. Each new collection is also enriched with targeted ingredients: the Moisture Collection features Coconut Water for deep hydration, the Smooth & Shine Collection incorporates Argan Oil and Avocado for lasting softness and shine, and the Volume Collection includes collagen for added lift and body.
"We are thrilled to expand our line and offer consumers even more groundbreaking hair care solutions this year," said Co-Founder Mike Redmond. "Our mission is to empower individuals to develop a healthy and confident relationship with their hair, and these new formulas, along with our clinical testing approval, reinforce that commitment."
V&Co. Beauty shampoos and conditioners are priced between $7.99 and $8.99 per 12 oz and are available both in-store and online at Walmart, Target, Amazon, and CVS. The brand also has a regional presence at Safeway, Albertsons banners, H-E-B, Meijer, and Kroger, making its high-quality, peptide-infused products more accessible to consumers nationwide.
