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ENGLEWOOD CLIFFS, N.J. — Vaseline introduces Vaseline Radiant X, a new body care range formulated with premium skin care ingredients traditionally used for your face, created to specifically address the needs and concerns of Black and Brown skin including moisture imbalance, dark spots, and uneven skin tone.
As the go-to product for healing skin for many generations, Vaseline® believes everyone should have access to healthy-looking, radiant skin, but there are few brands that specifically cater to the needs and beauty benefits for melanin-rich skin, and often many skincare lines treat all skin the same.
By working with dermatologists who specialize in caring for and treating skin of color to develop the line, Vaseline led with a scientific approach to curate products made with effective ingredients that deliver skin solutions not traditionally found in body and especially at mass retail.
At the heart of the new line of products lies Vaseline® Radiant X™ Even Nourishing Tone Body Lotion that includes 1% niacinamide, a form of Vitamin B3, clinically proven to visibly reduce dark spots and even skin tone in just two weeks. The lotion also includes Unilever’s proprietary ultra-hydrating lipids to help skin replenish its own ceramides and foster a more resilient, healthier skin barrier. Using this technology as a building block to nourish skin allows active ingredients to penetrate deeper for better delivery of benefits and up to 72 hours of moisture.
“Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach. Yet, many products on the market treat all skin the same,” said Cara Sabin, President Beauty & Wellbeing at Unilever North America. “This is the insight that inspired Vaseline Radiant X. This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved.”
Vaseline knows radiance isn’t a quick fix. Radiance is a science. The new premium line features four science-driven products:
- Even Tone Nourishing Body Lotion: This non-greasy & fast-absorbing body lotion is formulated with 1% niacinamide and is clinically proven to visibly reduce dark spots and even skin tone in just two weeks.
- Deep Nourishment Body Cream: This body cream is enriched with 100% shea butter to provide intense moisturization and 72 hours of moisture, leaving you with soft, smooth, and radiant skin.
- Replenishing Hydrating Body Oil: This quick-absorbing and non-sticky body oil is enriched with 1% lipids to help soften and revive dull skin.
- Deep Nourishment Hand Butter: This hand butter is made with 100% shea butter to provide intense moisturization without feeling greasy, providing silky soft, nourished, and radiant hands.
To accompany the new product line, Vaseline is also kicking off Two Weeks to Radiance – a launch campaign that touts the Vaseline® Radiant X™ Even Tone Nourishing Body Lotion’s clinically proven claim to visibly reduce dark spots and even skin tone in just two weeks. The program will consist of radiant skin care content and social giveaways. The brand will also be transforming the Malt House in Harlem, New York to Radiance House – an immersive experience that brings to life the science of radiance.
New Vaseline Radiant X is now available at food, drug and mass retailers nationwide.
