NEW YORK — VIC Cotton Company, maker of the VIC Cloth exfoliating face and body cloth, has named Eve Aistis partner and head of growth, responsible for digital growth, retail expansion and new opportunities for the brand.
Aistis brings experience in business growth and customer strategy from Walmart, Capital One and WME (William Morris Endeavor). At Walmart, she helped bring Sparky, the retailer’s AI shopping assistant, to market, helping customers discover products and make more informed purchase decisions.
“The VIC Cloth is an exceptional product with deeply loyal customers. I’m excited to bring my experience to a consumer brand I genuinely believe in,” said Aistis.
“I’m thrilled and proud to have Eve join VIC as a partner,” said Ted Peterson, founder of VIC Cotton Company. “Her consumer insight, energy and experience will be invaluable as we build VIC’s next chapter.”
VIC Cloth is an artisan-crafted exfoliating face and body cloth made in the Netherlands from 100% natural cotton. Peterson revived the brand after its European success, introducing its distinctive cotton weave to a new generation of consumers focused on skin health.
Through the Ida Impact Fund, the company also supports blood cancer research in memory of Peterson’s late daughter, Ida.
More information is available at VICcloth.com.
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