In this week’s Video Forum, Jenni Zilka, president of Good Neighbor Pharmacy, and Jay Dombi, senior vice president of strategic solutions at Cencora, discuss Marketplace, an initiative designed to help independent drug stores and other pharmacies deal with the complexities of the front-end business. The evolving program aims to make participating retailers more competitive in such categories as health and beauty aids, consumables and general merchandise.
Video Forum: Jay Dombi, Cencora, and Jenni Zilka, Good Neighbor Pharmacy
Marketplace program helps pharmacies drive front-end business.
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Regional chain succeeds in leveraging unique strengths.
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