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Video Forum: Marty Esarte, Walgreens

  In this week’s Video Forum, Marty Esarte, group vice president of owned brands at Walgreens, discusses efforts to strengthen the drug chain’s already robust assortment of private label merchandise.

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In this week’s Video Forum, Marty Esarte, group vice president of owned brands at Walgreens, discusses efforts to strengthen the drug chain’s already robust assortment of private label merchandise. He also talks about Walgreens Boots Alliance’s heritage of innovation in the sector, the challenge of striking the proper balance between national brands and private label merchandise, and the company’s approach to working with store brand suppliers.

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