In this week’s episode of Video Forum, Michele Driscoll, CVS Health’s vice president of pricing, promotions and personalization, discusses the evolution of the value proposition that the drug chain offers to American consumers. She also addresses the enhancement of CVS’ personalization capabilities, the ExtraCare loyalty program, and the need to meet customers where they are.
Video Forum: Michele Driscoll, CVS Health
Pricing, promos and personalization.
Related
Video Forum: Natalie Ryan, Emerson Group
Timely insights facilitate omnichannel engagement.
Video Forum: Jennifer Beatty, Emerson Group
Future of Commerce event to examine the grocery sector.
Latest
CVS Health and WGU unveil online pre-pharmacy degree program for future pharmacists nationwide
New program helps reduce financial barriers to higher education while building a stronger, more robust pharmacy workforce.
Omnicare receives court approval for sale of business to GenieRx
Omnicare will continue to support its clients with transparent pricing, clinically aligned programs and data‑driven insights, as well as a partnership‑driven approach for all communities it serves.
Amazon unveils AI-powered Alexa for shopping
A new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant.