Mike Wier, vice president of store brands at CVS Health, talks with Video Forum about the drug store operator’s burgeoning private label business. He discusses the successful launch of the Well Market line of snacks, beverages and pantry staples, and ongoing efforts to refresh the core CVS store brand, as well as the need to deliver a positive customer experience across the portfolio.
Video Forum: Mike Wier, CVS Health
Elevating the private label experience.
Related
Video Forum: John Marraffa, Kinney Drugs
Regional chain succeeds in leveraging unique strengths.
Video Forum: Kenzie Hohman and Tim Weber, Cencora
Helping pharmacies innovate and improve their performance.
Video Forum: Jon Nordmark, Co-founder and CEO, Iterate.ai
AI’s impact on retail and CPG.
Latest
MET-Rx levels-up the ready-to-drink category with launch of 44g protein milkshake featuring John Cena
Each shake delivers 44 grams of protein, 6 grams of fiber, five key nutrients, and up to 2,500 mg of electrolytes per bottle, combining high-protein nutrition with recovery support.
C4 Energy puts an unexpected twist on energy with beer-flavor-inspired All Hopped Up
First-of-its-kind flavor innovation delivers the crisp, refreshing taste of a light beer with the functional energy of C4 - without the alcohol.
CON-CRĒT Creatine HCI is expanding into Target and CVS
As creatine goes mainstream, CON-CRĒT is bringing its patented formula to more consumers.
MaxiNutrition brings confectionery-grade performance bars to the U.S.
The range: Deluxe Bars, Creatine Bars and Soft Bars pairs indulgent taste with functional nutrition in a convenient, grab-and-go format.