In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Video Forum: Nicholas Hall, Nicholas Hall Group of Companies, Part 2
Self-care to play bigger part in treatment and prevention.
Video Forum: Nicholas Hall, Nicholas Hall Group of Companies, Part 1
Charting the trajectory of self-care.
Latest
GoodRx now offering Novo Nordisk’s cash price for the launch of the Wegovy pill
Consumers can soon go to GoodRx for Weight Loss to determine eligibility and obtain a prescription for the first and only oral GLP-1 formulation.
FMI issues statement on new USDA guidance on SNAP waivers
While we cannot overstate the complexity of this effort, FMI will continue working with USDA, Secretary Rollins, the U.S. Congress, and state agencies to try to support a smooth, coordinated transition."
Kraft Hockeyville extends community impact with biggest prize pool yet to celebrate 20th anniversary
Nominations are open for all-new Provincial & Territorial Winners, offering over one million dollars in community prizing.
Mr. Bubble celebrates National Bubble Bath Day and 65 years of bubblin' fun
Brand offering limited-edition launches and 30% off sitewide.