In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Video Forum: Justin Honaman, Amazon Web Services, Part 2
The era of agentic commerce gets underway.
Video Forum: Justin Honaman, Amazon Web Services, Part 1
New technologies promise to transform retail, CPG sectors.
Video Forum: Dave Warner, KPH Healthcare Services
Kinney Drugs parent finds strength in diversification.
Latest
Continuous glucose monitoring on the rise among Medicare Advantage Members with type 2 diabetes
Study reveals significant increase in CGM usage, particularly among older adults with chronic health conditions.
Wellness brand Strippies rolls out oral strips as the next lifestyle habit format
Pioneering company disrupts supplement category with innovation-driven, AI-powered product development.
Customer Appreciation Week returns at Kroger with special savings
Starting March 11, clip exclusive Daily Deal Drops in a week-long celebration.
CRN-International report shows nutrition’s role in extending healthspan
A new scientific report highlights how dietary strategies, protein intake and bioactive nutrients can support resilience, reduce chronic disease risk and extend healthspan.