In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Video Forum: Natalie Ryan, Emerson Group
Timely insights facilitate omnichannel engagement.
Video Forum: Jennifer Beatty, Emerson Group
Future of Commerce event to examine the grocery sector.
Video Forum: Justin Honaman, Amazon Web Services, Part 2
The era of agentic commerce gets underway.
Latest
CRN backs new House supplement registry bill
In response to the introduction of new legislation, Steve Mister, President and CEO of the Council for Responsible Nutrition (CRN), released a statement.
OLLY expands gut health portfolio with launch of Precise Probiotics
Available exclusively at Walmart, this new science‑backed line features clinically studied strains designed to support the microbiome with targeted benefits for stress, metabolism, and skin.
Make Time Wellness expands product line and retail with launch in Target stores
Founder Emma Heming Willis scales science-backed brain health solutions to national retail.
Theraflu’s Right to Rest and Recover campaign now in fifth year
Theraflu has partnered with Allyson Felix – 5x Olympian, Founder, and Mom.