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NEW YORK — On October 30, retailmedaIQ, publisher of Chain Drug Review and Mass Market Retailers, opened a Pop-up store in Soho in collaboration with 14 health and wellness sponsors. The opening was marked with a well-attended reception for retailers from Walmart, CVS, and Zitomer, along with 75 top health and wellness influencers and media.
On Halloween, the Pop-up opened to the public through November 3, allowing them to sample and learn more about the products from brand ambassadors and company representatives. More than 150,000 samples were given out. Many visitors came to the store during its opening, allowing the participating brands to showcase their wares to prospective customers in New York.
Pop Up Sponsors | Product |
Okamoto | |
Piping Rock Health Products | |
Corman USA | |
Morinaga | |
Spectrum Brands | |
Illume | |
Mixsoon | |
Hisamitsu | |
Clavel Corp | |
Bausch + Lomb | |
Kimberly Clark | |
Iroma scents | |
CleanLogic | |
Magni Group |
The Soho Pop-up made waves on social media, with influencers posting about the store on TikTok and other platforms and lines forming outside during the weekend.
Please check out our LinkedIn pages to stay updated on events hosted by retailmediaIQ and news from CDR and MMR, and follow us on Instagram.
@citygirlonabudget_ So many FREE full size products!! Today is your last chance to go! #nyc #freenyc #freebies #samples #weekend #popup #freeevent #soho
♬ Walking Around - Instrumental Version - Eldar Kedem
