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CHICAGO — Vital Proteins, the leading brand in collagen-based wellness products, has released a new iteration of its “For Everybody with a Body” campaign. The revitalized push, developed by the brand’s in-house creative agency, spotlights the efficacy of daily collagen use for adults of all ages, backgrounds, and abilities looking to get the most out of their bodies.
Amidst the constant stream of health and wellness trends and innovations capturing headlines, it can be hard to decipher between what’s real and what’s hype. That’s why this year’s Vital Proteins “For Everybody with a Body” brand campaign takes a real-life approach to portraying the benefits of collagen supplementation, which supports the body’s mobility structures like the bones and joints, as well as boosting hair, skin and nail health.
Whether it’s a multi-tasking mother closing the car trunk with her leg to an older woman lifting heavy weights to a father who is being pummeled by his young son in a wholesome moment, the Vital Proteins creative features real, diverse individuals partaking in both ordinary and extraordinary activities to underscore the brand’s commitment to helping people look, feel and move their best.
Collagen peptides are a wellness essential that benefit everybody with a body, because after 30, the human body’s ability to naturally produce collagen can drop by up to 1 percent per year. A daily dose of collagen supplements can help to promote a youthful appearance from the inside out and support the body doing more of the things it wants to do.
“We were pleased with the positive lifts in brand and category awareness among consumers in response to last year’s ‘For Everybody with a Body’ campaign and saw an opportunity to continue what we started,” said Jill Abbott, General Manager at Vital Proteins. “Whether you’re new to Vital Proteins or a current user, we want people to recognize the benefits that can come from using collagen peptides in everyday life. Transparency has always been a north star for our business, which is why our latest campaign push portrays how daily collagen use can help people get more out of life.”
The campaign refresh comes at the beginning of the New Year, a time when wellness goals are top-of-mind, and is supported with fully integrated omnichannel efforts, including linear TV, streaming, online video, audio, social media, influencer content, PR support and retail media. To amplify campaign messaging, Vital Proteins is also hosting a three-day pop-up activation, “The Everybody Experience,” in partnership with Well+Good at the House of Good in Los Angeles, CA from January 5-7. Open to the public, the educational playscape is rooted in demystifying the benefits of collagen through fun immersive experiences and product sampling opportunities.
