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DEERFIELD, Ill. – Walgreens announced Friday that Patrick McLean as senior vice president and chief marketing officer (CMO).
In his role as CMO, McLean will be responsible for the vision, strategic direction and performance of all Walgreens marketing activities. These responsibilities include: marketing collaboration, design and execution of the iconic Walgreens brand, development of the customer value proposition, customer targeting, marketplace brand positioning and execution of marketing plans.
Patrick McLean
McLean joins Walgreens from TD Bank, where he was most recently the executive vice president, chief marketing officer and head of crporate and public affairs. Under his leadership, McLean oversaw brand strategy, corporate and public affairs and integrated marketing efforts. McLean transformed the department into a “digital first” and data-driven organization, driving brand and acquisition marketing campaigns, public relations, social media, field and retail marketing, and customer experience programs. Prior to TD Bank, McLean was vice president, digital brand strategy and digital CMO at Capital One Financial Corporation, as well as the head of interactive marketing and e-commerce at Verizon.
It’s exciting to join Walgreens at this pivotal moment, when modern marketing can serve as an architect of end-to-end customer journeys and experiences,” said McLean. “I look forward to working with the highly talented team across the country, ensuring together that Walgreens is at the forefront of marketing in this critical area of the business.”
In support of Walgreens Boots Alliance’s (WBA) overall strategy, the marketing organization embarked on an exciting journey to bring Walgreens vision of mass personalization to life by focusing on it vibrant brands, investing in data and technology to connect with consumers in new ways, creating content at scale, and transforming into an agile, digital-first marketing organization.
“At WBA, we are at the intersection of healthcare, beauty and retail, and therefore our content needs to be deeply personal and relevant,” said Vineet Mehra, SVP, global chief marketing officer, WBA. “Patrick McLean shares our vision to approach marketing through a personalized, customer-obsessed lens, and ensuring that we deliver extraordinary experiences that enrich our customers’ lives. We are thrilled to have him join our team and lead us through this next phase of our growth.”
