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DEERFIELD, Ill. — Walgreens announced the launch of a new back-to-school collection with ME to WE, an innovative social enterprise that provides products that make a social impact. Each ME to WE back to school product purchased at Walgreens helps fund a child’s education in a developing community—helping equip them with the tools to succeed in school and create a brighter future for themselves, their family and their community.
The back to school collection features 18-month planners, backpacks, totes mini highlighters, spiral notebooks, and a number of other supplies with pricing ranging from $1.99 to $24.99.
“At Walgreens, we believe our business should be a catalyst for change to help improve the lives of people around the world,” said Joe Hartsig, chief merchandising officer, Walgreens. “Our new ME to WE line of school supplies makes it easy for our customers to find exclusive products they need, while also helping to provide education to communities in need.”
Walgreens believes that Every One Counts—every person and every purchase can have a life changing impact on children in the U.S. and around the world. Making an impact is as easy as shopping for everyday purchases. Since May 2018, Walgreens customers have provided more than 11 million impacts, including access to healthcare, education, water, and more, through purchases of Walgreens ME to WE products and accessories. ME to WE products come with a Track Your Impact code that customers can enter at Walgreens.com/TrackYourImpact to see how their purchases are making a difference.
“ME to WE empowers people to change the world with their everyday purchases,” said Roxanne Joyal, CEO, ME to WE. “Thanks to our partnership with Walgreens, back to school shoppers can load up on stylish supplies while also creating positive change. Each purchase helps fund a child’s education in a developing community—helping to provide the tools to succeed in school and create a brighter future for themselves, their family and their community.”
On July 29th, Walgreens will launch a new brand cause program benefitting the ME to WE Foundation. Together with participating brands, Walgreens will make a donation to fund impacts of food, clean water and healthcare to communities in need. By expanding its brand cause efforts, Walgreens aims to help even more children here and around the world.
In addition, Walgreens will sponsor WE Schools for the fourth year through the development of its “WE Give Health” lesson plan, which promotes health and wellbeing. WE Schools are a free, yearlong service-learning program that provides educators and students with curriculum and educational resources that help them gain an understanding of the root causes of pressing social issues, and provides the tools necessary to take action and make an impact on those issues.
Join Walgreens and tune-in to the upcoming WE Day Special, a national broadcast airing on ABC, on August 17, 2018, at 8 p.m. ET/7 p.m. CT. The WE Day special is a celebration of doing good, honoring youth and families across the country who prove that when they harness their belief, their passion and their energy, they are an unstoppable force for good.
