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BENTONVILLE, Ark.– Walmart is launching a “Spicy Summer” campaign based on the “Spicy Books” TikTok trend, rolling out a special, limited-edition “Spicy Books” Hot Sauce Set.
Packaged to look like a book, the bespoke collection features five Melinda’s hot sauces, each corresponding to a level on the spice scale – from mild to burning. Spicy Books Hot Sauce will be available on walmart.com/spicysummer for $14.98, while supplies last.
In addition to the offering, Walmart’s dedicated Spicy Summer landing page will allow customers to “Shop Your Spicy Summer” and discover the hottest summer books, fashions and accessories, with collections inspired by popular Spicy Books.
The retailer will also be hosting an event in LA for the BookTok community, featuring immersive experiences and tastings of the Spicy Books Hot Sauce.
“Customers are at the center of everything we do at Walmart, and we look to places where they are spending their time to create genuine moments of connections with them. This campaign is the perfect way to reach and celebrate BookTokers and the community they thrive in,” said Courtney Killingsworth, director of brand marketing, Walmart. “We’re giving a wink to BookTok fandom with our Spicy Books Hot Sauce, and then expanding to a larger customer base by bringing some spice to all summer must-haves.”
