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PETERSBURG, Fla. — Walmart executive Carmen Bauza is leaving the company to join interactive media retailer HSN Inc.
HSN said Monday that Bauza is slated to join HSN/Home Shopping Network as executive vice president and chief merchandising officer on Nov. 28. She will be responsible for the management and development of the retailer’s cross-category product portfolio, including the expansion of proprietary offerings, as well as for identifying opportunities to enhance cross-platform experiences and maximize HSN’s customer reach via distributed commerce.
Carmen Bauza
“HSN has always been a leader in offering innovative, differentiated retail experiences to its consumers, and I am thrilled to join this dynamic brand,” Bauza said in a statement.
“Today’s consumer is shopping across all channels, looking for convenience and accessibility but also a reason to buy. That’s the power of the HSN platform; they build customer engagement with a mix of unique content, compelling events and a growing portfolio of proprietary products,” she stated. “I’ve always believed that merchandising is storytelling, and I look forward to strategically growing the business through great experiences and great products.”
Bauza brings to HSN more than 30 years of experience in retail and merchandising, most recently as senior vice president and general merchandise manager of health and wellness for Walmart.
“I am extremely pleased to announce the appointment of Carmen Bauza for this critical role,” HSN chief executive officer Mindy Grossman commented. “She is a high-caliber executive who is known as a consumer-centric brand builder and change agent. She will be a strong leader for our experienced merchandising and planning teams, as well as a key member of our executive committee. Carmen’s belief in HSN and our unique approach to retail commerce is a testament to our future growth opportunities.”
Bauza spent the past decade as a senior leader at Walmart, most recently in the over-the-counter health and wellness arena. Previously, she led an effort to make Walmart a leading purveyor of beauty care products as vice president and divisional merchandise manager for Walmart’s beauty and personal care business.
Before joining Walmart, Bauza oversaw seasonal retail for L Brand’s Bath and Body Works division and was responsible for the launch of the new beauty store concept C.O. Bigelow. Before joining L Brands, she was with Five Below Inc., where she led merchandising initiatives for planning, pricing, distribution and sourcing.
And during her time at Walt Disney Co., she served as a senior merchandising executive, creating and expanding business opportunities for the company based on emerging market trends, guest demographics and psychographics, and synergy opportunities, according to HSN.
