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CONCORD, Mass. — Welch’s has introduced a new flavor to its classic sparkling portfolio with the launch of Welch’s Non-Alcoholic Sparkling Mimosa. Sparkling Mimosa lets everyone join in on spring celebrations and raise a glass with a deliciously sippable brunch beverage.
Welch’s Non-Alcoholic Sparkling Mimosa offers a burst of citrus with a light, crisp taste, making it ideal for families, expecting moms, or those looking for a refreshing non-alcoholic brunch beverage. Welch’s Sparkling Mimosa brings everyone’s favorite mimosa flavor to the brunch table without the champagne hangover.
“Welch’s sparkling juices are a staple at celebrations and gatherings across the country,” said John Walston, Welch’s senior brand manager. “Last year we saw great success launching Welch’s Non-Alcoholic Rosé, and we wanted to offer consumers a new occasion to enjoy our trendy bubbly refreshments; Mimosa opens the breakfast occasion for us as the perfect addition to any brunch spread.”
Welch’s Non-Alcoholic Sparkling Mimosa is made with USA-grown grapes, sweetened only with fruit juice, has no added sugar and is only 80 calories per serving. It will be available exclusively at Target stores and on Target.com starting April 7. Welch’s Non-Alcoholic Sparkling Mimosa will be a permanent addition to the Welch’s sparkling juice line and will be available in 24.5 fl oz bottles at an SRP of $3.19.
