LEWES, Del. — Demand for traditional wound care products in the U.S. continues to rise, driven by increasing rates of diabetes, chronic wounds, and surgical procedures, along with a shift toward home-based recovery and self-care. According to a new Market Research Intellect report, the global Traditional Wound Care Products Market reached $12.5 billion in 2025 and is expected to grow to $18.7 billion by 2033, with a 5.8% CAGR. The U.S. remains among the largest and most stable contributors to this growth.
Homecare, Pharmacy, and Retail Channels See Increased Turnover
In the U.S., hospitals, clinics, and long-term care facilities make up a large part of healthcare consumption, but home healthcare and retail pharmacy sales are growing the fastest. Consumers taking care of minor injuries, post-surgical recovery, or chronic ulcers are turning to over-the-counter bandages, gauzes, and adhesive tapes that are affordable and easily found at drugstores, supermarkets, and online retailers like CVS, Walgreens, Walmart, and Amazon.
The shift toward telehealth consultations and outpatient care has further increased retail sales, as doctors more often suggest basic wound care products that can be easily bought and used at home.
Aging and Chronic Disease Spur Steady Use
The U.S. population over age 65 is increasing faster than any other demographic, leading to ongoing demand for practical, affordable wound care products. Seniors are especially susceptible to pressure ulcers, skin tears, and diabetic foot ulcers, which often require frequent dressing changes. As more Americans live longer and manage chronic conditions at home, sales of traditional gauze, adhesive tapes, and compression wraps are consistently rising.
Hospitals Balance Cost and Compliance
Hospitals and surgery centers across the U.S. continue to rely on bulk purchasing of traditional wound care supplies for post-operative care, emergency departments, and infection prevention programs. As healthcare systems face pressure to reduce costs, traditional products remain the primary option—especially for routine dressing, cleaning, and absorption tasks.
Market Leaders and Innovation
Key U.S. and global players shaping the category include 3M, Johnson & Johnson, Medline Industries, Cardinal Health, and DermaRite Industries, all of which are expanding their product portfolios and distribution networks. Manufacturers are introducing better absorbent materials, hypoallergenic adhesives, and more sustainable packaging to meet the preferences of hospitals and retail buyers.
Outlook
Market Research Intellect forecasts ongoing U.S. market resilience, driven by an aging population, increased surgical procedures, and greater access to wound care products through national retail chains and online stores. The combination of affordability, convenience, and reliability keeps traditional wound care products vital to the U.S. healthcare and consumer health systems.
Download the full report: Market Research Intellect
