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NEW YORK — ZYRTEC has a new look for 2025 with the same effective relief. Made with 100% paper, the refreshed packaging is rolling out across all products now, just in time for spring allergy season.
“The ZYRTEC packaging refresh introduces a modern, 100% paper, plastic-free design that not only communicates key product benefits clearly but also stands out with an eye-catching presence on the shelf,” said Jenn Lovell, head of U.S. Allergy at Kenvue.
She noted as a brand that stays on the forefront of science and innovation, we plan stand out more on shelves with a modern, flat-front package design. The design looks to clearly communicate the product benefits and provides ingredient transparency with larger text that is easier to read.
"We're excited to introduce a fresh, new look across the ZYRTEC portfolio while delivering the same, trusted and effective 24-hour relief for both adults and children," she added.
“ZYRTEC has been a leader in allergy care for more than 30 years. As we continue to advance in science and innovation, it’s important for the packaging to reflect this commitment and meet the evolving needs of our consumers,” Lovell concluded.
Bright colors, such as red, orange, and yellow, are often associated with excitement and cheer- all emotions ZYRTEC embodies as a brand that helps allergy sufferers connect with the people and things they love most.
