SKILLMAN, N.J. — Americans' love for fall is clear - especially as Google searches show a 25% YOY increase in "fall vibes" - and many may celebrate as the fall season has nationally increased by more than two weeks on average, but a longer autumn also means that plants that cause seasonal allergies bloom earlier, produce more pollen and stick around longer and extending the suffering of seasonal allergy sufferers.
To highlight that allergies are a continuous, year-round issue and how fast-acting, 24-hour relief solutions like ZYRTEC can help combat symptoms, singer/songwriter and seasonal allergy sufferer Jesse McCartney is teaming up with the brand as he embarks on his "Weightless" tour across America.

"Allergies have been part of my life since I was a kid, and they always seem to show up right when I’m out on tour — different cities, different seasons, you never know what’s going to set them off. I started keeping ZYRTEC in my bag a while ago, and honestly, it’s the only thing that’s kept me from sneezing through soundcheck. When you’re performing every night, you don’t really have the option to feel miserable. ZYRTEC’s been a lifesaver," said McCartney.
Through the social content here, users can see what Jesse's packing for his fall tour and how he's enjoying the season allergy-free here, and both are part of a wider content creator-led campaign to tout how ZYRTEC is the perfect solution to combat seasonal allergy symptoms to allow sufferers to not let their symptoms get in the way of enjoying their favorite fall festivities.
