5 Gum debuts 5 Gum EVOLUTION, a new flavor-changing innovation designed to stimulate the senses

NEWARK, N.J. – 5 gum continues its mission to 'Stimulate Your Senses' with the launch of its most dynamic flavor experience yet: 5 gum EVOLUTION. As the first flavor-changing offering from the brand, designed to engage all five senses, each chew unlocks a full-on sensory journey, starting with a tangy sour kick that gradually transforms into juicy, layered berry notes – all in one stick of gum.

The experience begins with a tangy sourness. First bright and punchy, the flavor then deepens, growing sweeter and more layered as each chew reveals a new burst of berry variations. This evolving flavor keeps your senses stimulated, demonstrating how the best experiences often come with a shocking and delightful twist.

"5 gum EVOLUTION isn't just another flavor; it's a sensory ride designed for thrill-seekers drawn to the unexpected," said Maria Urista, Marketing Vice President, Mars Snacking North America. "From day one, 5 gum has been on a mission to 'Stimulate Your Senses' and EVOLUTION takes that even further – bringing a bold, flavor-changing experience to life that keeps all five senses engaged and delivers a truly dynamic chew."

Building on a legacy of pushing boundaries and delivering bold, sensory-driven experiences, 5 gum continues to raise the bar for what gum can be. With its flavor-changing experience, 5 gum EVOLUTION introduces a new dimension to the portfolio, where flavor, texture, aroma, and sensation come together, marking a new chapter in flavor exploration and reinforcing the brand's position as a category disruptor.

Experience the transformation for yourself. Find the new 5 gum EVOLUTION innovation in 15-stick packages, available now at retailers nationwide. Pricing varies by retailer. To keep up with the latest, follow 5 gum on Instagram, Facebook and TikTok.