Acosta Group, CommerceIQ announce AI-driven commerce alliance

JACKSONVILLE, Fla. — Acosta Group and CommerceIQ have announced a strategic partnership to establish a new industry standard in intelligent commerce, merging omnichannel execution with AI-driven automation to enable faster, real-time decision-making for brands.

Under the partnership, Acosta Group’s Connected Commerce team will implement CommerceIQ’s retail AI platform across sales, media, and content workflows, establishing the agency as one of the industry’s first AI-driven teams focused on measurable growth outcomes.

“This partnership enables us to strategically leverage CommerceIQ’s advanced technology and AI-driven capabilities with our own omnichannel expertise, resulting in an ability to act faster, think bigger, and deliver stronger results for our clients,” said John Carroll, president of Connected Commerce at Acosta Group.

Acosta Group serves more than 3,200 clients, including over 130 billion-dollar brands, and collaborates with top retailers across grocery, CPG, and consumer electronics. Its Connected Commerce solutions include omnichannel account management, digital shelf management, retail media, full-service Amazon support, and shopper marketing.

CommerceIQ’s platform is used by more than 2,200 brands globally to optimize retail media investments, improve share of search, and drive incremental sales growth. Its AI “teammates” continuously analyze hundreds of digital signals to generate insights, run optimizations, and deliver real-time recommendations.

The combined platform is designed to address the pace and complexity of connected commerce by unifying sales, media, and content into coordinated dashboards and workflows. “We are gaining a measurable technological edge,” Carroll said, noting faster data integration and more time for strategic initiatives, joint business planning, and customer engagement.

Rohan Ganeson, president of CommerceIQ, stated that the alliance will speed up innovation for shared clients, focusing on advancing agentic AI to create new efficiencies across commerce operations. He also mentioned that Acosta Group’s agency capabilities offer a strong advantage both now and in the future.

As part of the partnership, client-focused CommerceIQ experts will join the Acosta Group Connected Commerce team to support platform adoption and delivery. Both companies said the collaboration reflects a shared culture of innovation and client-first focus, ensuring continuity for clients and associates.

“With this partnership, we are building agency solutions that clients are beginning to seek out now, but will find essential in the immediate future,” Carroll said.