JACKSONVILLE, Fla. — Acosta Group and the Muscular Dystrophy Association celebrate 40 years of partnership, aligning with MDA’s 75th anniversary and marking more than $102 million raised to support research, care, and advocacy for neuromuscular diseases. This longstanding collaboration has brought together consumer brands, grocery retailers, and Acosta Group employees nationwide in support of families affected by over 300 neuromuscular conditions.
The partnership started in 1985 with the launch of the “Aisles of Smiles” campaign and has since become a key cause for Acosta Group. “Our partnership with MDA reflects the passion and dedication of our associates, brand owner clients, and retail customers,” said Brian Wynne, president and CEO of Acosta Group. “Together, we have made a meaningful difference for families living with neuromuscular diseases, and we look forward to continuing to advance MDA’s mission.”
As part of the anniversary year, Acosta Group’s annual Aisles of Smiles event in Monterey, Calif., raised $658,000 for MDA. The August event attracted more than 250 attendees and featured participation from eight grocers and 33 CPG brands through in-store and online shopper marketing campaigns. Erin Feliciano, vice president of corporate partnerships at MDA, said the four-decade partnership has been “a source of strength for families” and credited the collaboration with providing both financial support and long-term hope.
Acosta Group announced plans to build on the partnership's legacy as both organizations continue their shared focus on expanding access to care, advancing research, and supporting individuals and families affected by neuromuscular disease.
