NEW YORK – ADvendio, a leading omnichannel advertising management platform, today announced a strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions. This partnership combines ADvendio's campaign management platform with Vistar Media's enterprise technology, allowing users to automate and manage DOOH campaigns more effectively–all in one platform.
"The power of ADvendio is in being able to unify the whole operational journey, from campaign planning to execution," said Angus Dowie, Global Head of Sales at ADvendio. "By partnering with Vistar Media, we not only enable our clients to manage an additional channel, but to better automate, activate, and report on the things which make them different ."
Through this integration, advertisers and media owners can plan DOOH campaigns in ADvendio while fulfilling them through Vistar's ad server and marketplace infrastructure. Automated data syncing ensures accuracy, while real-time insights from Vistar drive better performance optimization. This means that users can now:
- Push campaign setup to the Vistar Media ad server
- Directly forecast inventory availability in Vistar Media
- Pull back delivery data and performance from Vistar for use in revenue reconciliation, invoicing, and performance measurement inside ADvendio
- Gain insights into sold and unsold inventory
- Import targeting data for enhanced omnichannel offers
"Partnering with ADvendio allows our clients to streamline campaign planning and execution across their DOOH networks," said Eric Lamb - SVP, Enterprise Solutions at Vistar Media. "Together, we're helping advertisers and media owners unlock greater efficiency, more actionable insights, and better ROI from their campaigns."
