NEW YORK – ADvendio, a leading omnichannel advertising management platform, today announced an integration with Criteo, the global platform connecting the commerce ecosystem. This partnership allows retailers and their ad operations teams to seamlessly manage Sponsored Product campaigns with tighter control, automation, and transparency – all within the ADvendio platform.
"Criteo is one of the world's most used and respected retail media platforms, and as retailers increasingly onboard new channels and scale up their retail media suite, ensuring revenue transparency and workflow automation become more important than ever," said Angus Dowie, Global Head of Sales at ADvendio. "By integrating with Criteo, ADvendio enables retailers to maintain a central view of all inventory and revenue, whilst bringing more automation to sponsored product activity. This reduces manual work, and improves budget control and performance visibility. It's an essential cog in delivering a full omnichannel advertising approach."
Through this integration, retailers and media sales teams gain a unified, self-service workflow for retail media operations, including:
- Streamlined Campaign Management: Import advertiser, retailer, and product data from Criteo directly into ADvendio for faster, more structured setup aligned with Criteo's data model.
- Faster, Automated Approvals: Reduced manual trafficking and order changes with automated workflows and centralized balance management.
- Budget Control (Balances): Track and sync budgets in real time to avoid overspending; funds are automatically deducted as impressions or clicks are delivered.
- Real-Time Insights & Custom Reporting: Report on delivery metrics like impressions and clicks or configure custom KPIs such as ROAS for deeper performance visibility.
- Built-In Support for OAuth Authentication: Quickly connect Criteo accounts without developer support.
"Criteo is committed to empowering retailers with the technology they need to grow their media businesses," said Sherry Smith, President, Retail Media at Criteo. "Our integration with ADvendio brings new levels of automation and transparency to Sponsored Product campaigns, helping retailers deliver more efficient operations and stronger outcomes for their brand partners."
By adding Criteo to its roster of integrations, including Google Ad Manager, Meta, and The Trade Desk – ADvendio helps retailers unify execution across direct and programmatic channels.
The Criteo integration is live today within the ADvendio platform. Retailers can connect in minutes and begin benefitting from greater automation, transparency, and efficiency in their sponsored product campaigns.
For demos, interviews, or to speak with an ADvendio product expert, visit www.advendio.com/contact
