BOISE, Idaho — As fall approaches, Albertsons is raising the bar on their private label Own Brands products by tapping into the flavors of the season and launching a limited-edition Own Brands collection. "It’s one way we’re helping our customers bring people together around the joys of food—blending consumer nostalgia with product innovation," the company said in a blog post.
Through their “Season of Spice” campaign, they are rolling out more than 50 fall-inspired flavors across key store departments—from bakery and deli to dairy and frozen. With maple, pumpkin, sage, stuffing and other delicious flavors, this curated assortment from Signature SELECT, Overjoyed, Lucerne, and O Organics is designed to drive emotional connection and basket growth during a high-engagement season.
Products such as maple pumpkin bisque soup, stuffing-flavored chips, and caramel pumpkin spice coffee reflect evolving taste trends and seasonal cravings.
The campaign spans snacks, beverages, desserts, and savory items—maximizing touchpoints and merchandising opportunities.
Festive packaging and cozy positioning reinforce brand equity and deepen loyalty across our store banners.
Available exclusively at Albertsons Cos. stores — including Albertsons, Safeway, VONS, Pavilions, Jewel-Osco, Acme Markets, and Shaw’s — this campaign is a prime example of how the chain continues to find ways to elevate the everyday shopping experience.
