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BOISE, Idaho – Albertsons Cos. has called on vendors to join its upcoming digital marketplace for food and wellness products.
Set to open to consumers early this summer, the Albertsons digital marketplace will provide a venue where customers can find and buy hard-to-find products and to discover new items and trends, the food and drug retailer said Tuesday.
General registration is now open for vendors who want to participate. Albertsons said the digital marketplace will allow them to grow their business by direct-shipping to its customers. Vendors also will get added visibility for their products on a “world-class” digital platform providing such common e-commerce front-end functions as search, product description and ordering, the retailer added.
The Albertsons digital marketplace will also generate proprietary data on food and wellness product trends in various markets that merchants can use to help them decide which products they stock in stores. Vendors also can leverage the information to decide where they should invest in building distribution.
“At Albertsons Cos., we have always prided ourselves on our wide assortment. This offering takes our assortment size to the next level by making the aisle practically infinite,” Narayan Iyengar, senior vice president of digital marketing and e-commerce, said in a statement. “This is another example of the rapid strides we are making on building digital capabilities that serve our customers, and shows our determination to play a prominent role in the digital food and wellness ecosystem.”
