SEATTLE – Amazon is bringing its Alexa for Shopping assistant to text messaging, giving customers another way to purchase health and wellness products, replenish household essentials, and manage orders with artificial intelligence.
The new capability launched on November 6 for a limited group of U.S. customers, with availability expected to expand to millions more shoppers over the coming weeks.
Through the service, customers can send shopping requests directly to Alexa for Shopping, which can identify products, compare prices, build shopping carts, and complete purchases with customer approval. The assistant can also track deliveries, monitor price changes, and recommend products based on previous purchases and stated preferences.
The expansion adds a conversational shopping channel that could further simplify routine purchases across categories including personal care, over-the-counter health products, nutrition, and household supplies.
For example, customers can request refills of previously purchased products, ask the assistant to compare brands, or set alerts when specific merchandise reaches a target price. Alexa can also recognize products from photos and find similar items available on Amazon.
“Now with Alexa for Shopping, your personal shopping agent is just a text away,” said Rajiv Mehta, vice president of Conversational Shopping at Amazon. “Message it what you need, and Alexa goes to work on your behalf, searching, comparing, and buying so you can get on with your day.”
The assistant can retain customer preferences, including dietary requirements and product attributes, to personalize future recommendations. Amazon is also enabling shopping conversations to continue across text messages, its website, mobile app and Alexa-enabled devices.
Through its Shop Direct offering, Alexa for Shopping can identify merchandise available from other retailers across the web, thereby extending product discovery beyond Amazon’s own marketplace.
The rollout reflects Amazon’s broader push into agentic commerce, in which AI tools move beyond answering questions to performing purchasing tasks on behalf of consumers.
Amazon said more than 400 million customers have used Alexa for Shopping over the past year, while the number using its agentic shopping features has increased more than eightfold since the start of 2026.
Customers who receive invitations can activate the texting service by accepting the terms and linking their phone numbers. Amazon plans to expand access nationwide in the coming weeks.
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
Send Press Release
