Impact Analytics unpacks Amazon Prime Day 2025 trends
Rather than broad, unfocused discounting, Amazon’s approach targeted promotions based on real-time data.
Rather than broad, unfocused discounting, Amazon’s approach targeted promotions based on real-time data.
Jamil Ghani is the VP and Worldwide Leader of Prime at Amazon.
Within hours of the flooding, Amazon provided financial assistance to its nonprofit partners and coordinated the delivery of food and emergency supplies from Whole Foods Market to first responders and displaced residents in Kerrville, Texas.
Prime Day is equivalent to two Black Fridays, according to Adobe Analytics.
More customers than ever will be able to shop a wide range of popular items, including everyday essentials, for delivery within hours.
Jeff Cohen, Tech evangelist at Amazon Ads, discusses the key themes of the 2025 Cannes Lions International Festival of Creativity.
Tanner Elton is the Vice President of US Advertising Sales at Amazon.
This year’s extended event marks Amazon’s longest Prime Day yet, with 96 hours of nonstop savings on everything from everyday essentials to premium splurges.
Revamped Video Generator leads a new wave of generative AI tools that are aimed at boosting ad creativity and shopper engagement.
Caregivers can now manage medications for their loved ones, while Medicare customers can access PillPack from Amazon Pharmacy’s pre-sorted and labeled packets.
The two-day event promises steep discounts on top brands, trending items, influencer picks, and Amazon exclusives.
Sellers can input a product image, brief description, or website URL, and the tool will automatically enhance listings while preserving brand voice and accuracy.
“This is a hostile and political act by Amazon,” said White House Press Secretary Karoline Leavitt.
The CPG Guys podcast explores how brands and retailers understand and engage with consumers in-store, online, and everywhere in between.
'Buy for Me' lets customers discover and purchase select products from participating brand websites directly through the Amazon Shopping app.
Amazon Haul provides an engaging and cost-effective shopping experience, with additional savings of 5% on orders over $50 and 10% off orders exceeding $75. Free delivery is available for orders of $25 or more.