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SEATTLE ─ Amazon is gearing up for one of its most extensive holiday sales events with the 2024 Black Friday Week and Cyber Monday deals, running from November 21 through December 2. From themed sales and immersive virtual experiences to exclusive deals for Prime members and support for small businesses, Amazon's 2024 Black Friday and Cyber Monday events promise to bring festive cheer, convenience, and savings to shoppers nationwide.
Customers will have access to millions of deals across more than 35 categories, including electronics, toys, fashion, and home essentials. With new daily deals and discounts of up to 50%, shoppers can snag popular brands like Sony, Levi's, LEGO, and Coach at some of the year's best prices.
This year, Amazon has expanded its offerings with special themed sales, including one aligned with the NFL's first-ever Black Friday game on November 29. The Kansas City Chiefs will face off against the Las Vegas Raiders on Prime Video, where fans can enjoy exclusive deals while watching. This gameday integration highlights Amazon's push to merge entertainment with shopping, encouraging customers to find deals on NFL merchandise, electronics, and other fan essentials during the game.
For 2024, Amazon has rolled out several AI-powered tools to simplify holiday shopping. "Rufus," an AI-driven shopping assistant, helps customers find tailored gift suggestions based on preferences and trends. AI Shopping Guides, another addition, streamline research by summarizing key product information, allowing customers to make confident choices quickly. Along with the Amazon Lens visual shopping tool, these tools make it easy to find or compare products through a photo or barcode scan.
Amazon's Virtual Holiday Shop offers a unique, immersive shopping experience. Users can explore 3D displays of top holiday items as if they were in a physical store. The Virtual Toy Shop showcases popular items, including Amazon's Holiday Kids Gift Book selections. This feature provides a one-stop shopping destination where customers can easily add items to their carts while browsing, saving both time and effort.
Prime members gain several exclusive benefits, including free delivery on over 300 million items and the option of Same-Day or One-Day delivery on tens of millions of popular items. Members also receive discounts on gas, with an additional 25 cents per gallon savings available from November 20 to December 2 at over 7,000 U.S. gas stations. Other perks include discounts on travel, such as up to 25% off select Hyatt hotels, up to $900 in savings on Carnival cruises, and exclusive rental car deals through Amazon's partner network.
During this event, Amazon's emphasis on supporting small businesses shines with curated holiday gift ideas from independent sellers. Over 60% of Amazon's sales come from small and medium-sized businesses, and shoppers can explore a dedicated section highlighting Black-owned, woman-owned, and military family-owned businesses. These products span categories from fashion to electronics and are marked with a Small Business badge for easy identification.
For those looking for holiday décor and gifts, Amazon has slashed prices on items like Christmas wreaths, wrapping paper, and ornaments by up to 50%. Additionally, the site offers family-friendly stocking stuffers under $10 and festive apparel with pajamas starting at just $6. For beauty lovers, discounts are available on serums and masks from popular brands like TruSkin and grace+stella, with deals up to 50% off.
Once Thanksgiving wraps up, Amazon's Cyber Monday event will begin on November 29 and continue through December 2, with another round of significant discounts across top brands. Customers can expect up to 55% off select mattresses, 50% off premium beauty products, and deals on items like JBL headphones, Le Creuset cookware, and Samsung Galaxy Buds.
"The holidays are a time to gather with loved ones, make memories, and create traditions," said Carmen Nestares Pleguezuelo, Amazon's vice president of North America Marketing & Prime Tech. "We're focused on providing customers with convenient, affordable shopping options, so they can spend more time with family and less worrying about gift shopping."
